NFL Marketing & Administration
Internet marketing & New Forest Living Holiday cottages;
Over 75% of the British population now have access to the Internet, which has increased
dramatically from only 9% in 1998. Our web site can now reach a potential UK audience of 37.4 million, in addition to interest from overseas.
Our Internet advertising; The New Forest Living web site is our ‘Shop Window’ with customers buying a high value product based only on the quality of our visual presentation and reassuring telephone customer services. As a business, we are committed to an ongoing programme of web site improvement and innovation. Potential bookers can reserve a cottage on line, but we do not take on line bookings as such, preferring to match the right holiday maker to the right property.
Search engine optimisation/ Search Engine marketing; We retain professional services to
constantly
improve and maintain our visibility on the internet not only for the generic term, New Forest Holiday Cottages, but a wide range of search terms used by the holiday buying public seeking self catering holidays anywhere within the UK. Similarly, for those potential customers outside the UK researching location options.
Complimentary photography, virtual tours, web page design, real time availability charts.
This is how we sell your holiday home, at no additional cost to yourself. By putting your cottage interior and location in a visual context, you are able to attract your best customer. A new property can be swiftly included at any time of the year.
PR, Marketing and the Media. We also undertake on line PR. Most travel journalists have now thrown the pad and pencil away and prefer to be contacted by email with links to appropriate web pages. We have our own on line press pages and also contribute to sourcewires to distribute effective press releases and offer press reviews throughout the year.
Booking and payments
We handle all reservations, bookings and payments on your behalf. We specialise
in offering a service to New Forest Holiday Cottage Owners who regard their property as a small business.
Achievable rents
Every property has its own individual characteristics and it is our job to find the
right audience for your particular accommodation. We do not apply a formula or banding system
to calculate your rentals, but undertake comparative studies for each individual property.
Our income is linked to yours, so our main incentive is
to maximise your rental return without pricing your holiday cottage out of the market.
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